Category: Press Release

Optimized Holding, one of Qatar’sleading diversified companies, is pleased to announce the opening of ‘&deli Mediterranean Fusion’ restaurant at City Centre Doha with the presence of HE Sheikh Faisal bin Qassim Al Thani, Chairman of the Qatari Businessmen Association, Sheikh Mohammed bin Faisal, Chairman of Optimized Holding, and H.E. Eleni Michalopoulou, the Ambassador of Greece to Qatar.

Located on the first floor of the City Centre Doha, ‘&deli’ restaurant offers unique Mediterranean-inspired cuisine and a welcoming environment for diners to relax and enjoy their visit. 

‘&deli’ offers a variety of dishes from around the Mediterranean, combined with the best ingredients, techniques and recipes from the local region to add a distinctive Middle Eastern flavor. ‘&deli’ offers a wide range of famous Mediterranean dishes that can be eaten at any time of the day, from breakfast, lunch and dinner, to fresh coffee as well as delicious pasta dishes.

Alongside the restaurant, ‘&deli’ also sells fresh produce such as cheeses, pasta and olives, as well as a range of the finest Mediterranean-inspired handmade ceramics, cutlery, woven towels and home décor, providing an authentic Middle Eastern experience for customers.

Reda Salem, General Manager of Optimized Holding, said: “It is a great pleasure to see the opening of the unique ‘&daily’ restaurant, which is the second project for Optimized Holding in the food and beverage sector. We believe the sector has a very promising outlook and complements Qatar’s vision to develop its entertainment and tourism industries. ‘&deli’ offers high quality food, a great atmosphere and is in an excellent location in the center of the West Bay area at City Centre Doha”.

Elena Kallergi, Co – Founder & General Manager of ‘&deli’ said: “We have found a unique opportunity in the Qatari market to offer this type of Mediterranean cuisine, which is known to many people in Qatar. ‘&deli’ is a unique experience, combining healthy food using fresh and high-quality ingredients with a warm Mediterranean atmosphere as well as the opportunity to buy organic products with unique flavors”.

H.E. Sheikh Faisal bin Qassim Al Thani, Chairman of Al Faisal Holding, launched the first branch of “Topaz Car Care” in Qatar, after Optimized Holding, one of the most established and diversified companies in Qatar, acquired the franchise rights from Topaz London.”

The branch will provide high-quality care services for luxury and classic cars, including paint protection and ceramic coatings, using either Topaz London products or products approved by it and preserving the car’s value, shape, and performance.

H.E. Sheikh Mohammed Bin Faisal Bin Qassim Al Thani, Chairman of Optimized Holding, commented: “It is indeed a pleasure to open the first branch of “Topaz” in Qatar, in cooperation with a market-leading company such as “Topaz”, which is an added value to the local market, due to the unique services it provides in this field. Our choice of partnership with “Topaz London” comes in line with our well-thought to attract outstanding expertise and provide high-quality innovative solutions to the market and working with an experienced team in order to maintain the highest levels of quality and customer satisfaction. We are looking forward to further expansion and diversification of our investment portfolio and to meet the increasing market requirements.”

Mr. Reda Salem, Group General Manager of Optimized Holding, added: “At Optimized, we always seek strategic opportunities that contribute to achieving growth and supporting the Company’s future expansion of its operations. One of the most important strategies of our Company is to provide innovative solutions to the market in the various fields in which we work, and to enter untapped market segments, with the aim of meeting the increasing market demand for high-quality advanced products and services, which is beneficial to the Company’s operations.”

In addition, Mr. Nabil Naamo, Co-Founder of Topaz London, said: “The Qatari market is one of the most important and attractive markets in which we are looking to have a presence and providing high-quality services that contribute to maintaining the cars’ value. We have already developed a strong client base through our London branch, and we now aim to assist these clients further through providing our services in Qatar as well. We are proud to work with a leading company like Optimized Holding with its excellent reputation, extensive knowledge of the local market, and commitment to providing high quality products and services.”

Optimized Holding, one of Qatar’s major emerging diversified companies, is pleased to announce that its wholly-owned subsidiary, Optimized Industries for Chemicals Factory, is launching local production of Lifebuoy and Lux soap bars in partnership with Unilever International, one of the world’s largest manufacturing goods companies.

Optimized Industries for Chemicals Factory is located in the new Doha Industrial Area. This project has been fast-tracked to be modified and ready in just three months, and is the first factory in Qatar producing soap for personal care. The factory’s expected production capacity to cover local market demand during the initial phase will be 1,800 tons per year. 

Commenting on the opening, Sheikh Mohammed Bin Faisal Al Thani, Chairman of Optimized Holding, said: “It is my pleasure to oversee the opening of Qatar’s first soap bar factory in partnership with the globally-renowned Unilever International. The factory will provide the local market with the highest quality products and will provide a strong platform from which we can develop and expand our future offerings. Our ultimate goal is to satisfy local customers’ needs and to export our products regionally and internationally. We are very proud to contribute to Qatar’s industrial development and self-sufficiency and to continually support Qatar’s National Vision 2030.” 

Lifebuoy and Lux are two of the leading brands of Unilever, one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products with sales in over 190 countries. In Qatar, Unilever International manufactures tea and is now expanding production into new products.